Wednesday, 23 March 2011
Globalisation, sustainability and the media lecture
Globalisation
In an extremely basic interpretation of globalisation is the spread of ideas according to the stansford university encyclopedia of philosophy.
George Ritzer
coined the term 'McDonaldisation' to communicate the way in which the fast-food business approach is being applied to more sectors of society.
Marshall McLuhan
foretold the internet, much as George Orwell foretold the CCTV society of today. What else is possible?
Global village
'If the global village is run with certain set of values then it would not so much be an integrated one as an assimulated one'. A handful order the rest of the world what to look at and what should be viewed b the rest. Big names are Rupert Merdoch and Time Warner.
Greenwashing
Basically slap some green on an advertisment and it will instantly look environmentally friendly. Sure...
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