http://www.comicsanscriminal.com/
Saturday 26 March 2011
Task 7
Analyse a work of Graphic Design using quotes from others. (Focusing on comic sans)
http://www.comicsanscriminal.com/
This comic sans criminal
http://www.comicsanscriminal.com/
Friday 25 March 2011
Task 6
As a designer have you ever used a stereotype to initiate communication? For instance an idea of youth as opposed to age or what it is to be female as opposed to male? Have you tried to communicate to an audience based on class stereotypes? Have you seen other designers doing this?
Sterotypes are reinforced by design because they work. The asthetics of something makes us associate a response, this is the semiotics of a piece. With stereotypes, a range of semiotic symbols have been gathered to form one.
This is stunting the growth of our understanding of others, most prominently in relation to other cultures. As we see the same images used to portray a culture, such as Chinese, we take it on board and it reinforces our stereotype, as nothing is being done to confront it.
From the two comparative pictures. I cannot see where this design stereotype has evolved form. As designers and throughout advertising especially, stereotypes are used because they work. They easily denote a thought and association. We can communicate really easily with the use of these, to a large audience, but we are communicating the wrong this on a large scale. This way of communicating is using redundant techniques such as high predicatability to communicate to a large audience.
Previously, I have used stereotypes in my design to communicate Vogue. I aimed it specifically at women and so used pink, a symbol of a woman and hand-drawn, girly writing. Looking back I am very dissapointed in this piece and is one of my worst bit of work.
Sterotypes are reinforced by design because they work. The asthetics of something makes us associate a response, this is the semiotics of a piece. With stereotypes, a range of semiotic symbols have been gathered to form one.
This is stunting the growth of our understanding of others, most prominently in relation to other cultures. As we see the same images used to portray a culture, such as Chinese, we take it on board and it reinforces our stereotype, as nothing is being done to confront it.
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| Chinese restaurant in China |
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| Chinese restaurant in England |
 |
| Yes, this is real. With 664 members and 10,645 photos... |
From the two comparative pictures. I cannot see where this design stereotype has evolved form. As designers and throughout advertising especially, stereotypes are used because they work. They easily denote a thought and association. We can communicate really easily with the use of these, to a large audience, but we are communicating the wrong this on a large scale. This way of communicating is using redundant techniques such as high predicatability to communicate to a large audience.
Previously, I have used stereotypes in my design to communicate Vogue. I aimed it specifically at women and so used pink, a symbol of a woman and hand-drawn, girly writing. Looking back I am very dissapointed in this piece and is one of my worst bit of work.
 |
| Vogue |
Wednesday 23 March 2011
Globalisation, sustainability and the media lecture
Globalisation
In an extremely basic interpretation of globalisation is the spread of ideas according to the stansford university encyclopedia of philosophy.
George Ritzer
coined the term 'McDonaldisation' to communicate the way in which the fast-food business approach is being applied to more sectors of society.
Marshall McLuhan
foretold the internet, much as George Orwell foretold the CCTV society of today. What else is possible?
Global village
'If the global village is run with certain set of values then it would not so much be an integrated one as an assimulated one'. A handful order the rest of the world what to look at and what should be viewed b the rest. Big names are Rupert Merdoch and Time Warner.
Greenwashing
Basically slap some green on an advertisment and it will instantly look environmentally friendly. Sure...
Task 5
Read the text- Balser, E (2008) 'Capital Accumulation, Sustainability & Hamilton Ontario'. We have copies in the CTS office, 115.
Write a 500 word critical summary of the text which explicitly adresses the following questions
How is sustainability defined in the text?
What are the main characteristics or tendencies of Capitalism
Define a 'crisis of Capitalism'. Offer an example.
What solutions have been offered to the sustainability question? Are these successful or realistic? - If not why are they flawed?
Is the concept of sustainability compatible with Capitalism?
Write a 500 word critical summary of the text which explicitly adresses the following questions
How is sustainability defined in the text?
What are the main characteristics or tendencies of Capitalism
Define a 'crisis of Capitalism'. Offer an example.
What solutions have been offered to the sustainability question? Are these successful or realistic? - If not why are they flawed?
Is the concept of sustainability compatible with Capitalism?
Tuesday 22 March 2011
Task 4
"Who says what in what channel to whom with what effect?" is the principle of communication theory in regards to Shannon and Weaver model. I thought a good example would be one which works and I could explain and learn for myself why I remember it and how I could possibly use these elements in future. The one which stood out to me is a collection of graffiti recently appearing in Leeds. With street art, you can tell a definite style to someones work and see a collection of it, even if they have not been identified as a collective. We know there is someone trying to communicate with us, but we never see the person, only their message.
These have been plastered to the streets in busy areas, but not at eye level. There is limited noise around the graffiti which is uncommon. Once one person tags a wall, another and another and another do the same it seems. To reduce the impact of noise even more, the medium on which this is made is unusual for the purpose. Newspaper. The artist is not damaging street property, but is making his art more high-end through appearing in the same format as a poster. Colour reduces noise even further, against the dark background, the pink and brightness of the medium shine out and grab our eyes attention. We recieve a message even at a glance. Entropy is essential in these designs, unpredictability make them stand out among all the stereotypical takeaways and pubs. A high level os information is built into these (a picture tells a thousand words) but at a glance, we only recieve a small amount of this. Due to this it is important that the impact is high and continued.
The areas in which I have seen these designs have been on streets heavily used by students. Near Woodhouse (Raglan Road) and along Woodhouse Lane. The more you see of these works, the more impacted they become on our memories, and so this is aimed at students, as these are the primary walkers of these streets and see both works.
Noise can be created by other artists, and even though another piece of work is not near these, I find myself thinking about them both the equal amount, possibly to me I put them in the same category as being different and interesteing that they merge as one collection in my mind. This is damaging to the reputation as one, as it is not seen as simply 'one' anymore. These other works I have seem have a more digital and finished look to them, and communicate with a less obscure voice. The message is still difficult to decode as through illustration there are thousands of semiotical and semantic theories we apply without even realising. The most damaging noise has come from my mind, and how I have stored this information. There are level B communication problems with all of these artworks as the illustrations are obscure and don't have context with the surroundings. They are not relatable to anything we know and therefore the message could be recieved warped. In semantics, language is not an issue, but the tone of voice of the illustration mixed with the colours are conflicting. Memorably conflicting through the use of entropy and channel.
 |
| Street art 01 |
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| Street art 01 and minimum noise |
 |
| Street art 02 |
 |
| Street art 02 and minimum noise |
 |
| Rival street art |
These have been plastered to the streets in busy areas, but not at eye level. There is limited noise around the graffiti which is uncommon. Once one person tags a wall, another and another and another do the same it seems. To reduce the impact of noise even more, the medium on which this is made is unusual for the purpose. Newspaper. The artist is not damaging street property, but is making his art more high-end through appearing in the same format as a poster. Colour reduces noise even further, against the dark background, the pink and brightness of the medium shine out and grab our eyes attention. We recieve a message even at a glance. Entropy is essential in these designs, unpredictability make them stand out among all the stereotypical takeaways and pubs. A high level os information is built into these (a picture tells a thousand words) but at a glance, we only recieve a small amount of this. Due to this it is important that the impact is high and continued.
The areas in which I have seen these designs have been on streets heavily used by students. Near Woodhouse (Raglan Road) and along Woodhouse Lane. The more you see of these works, the more impacted they become on our memories, and so this is aimed at students, as these are the primary walkers of these streets and see both works.
Noise can be created by other artists, and even though another piece of work is not near these, I find myself thinking about them both the equal amount, possibly to me I put them in the same category as being different and interesteing that they merge as one collection in my mind. This is damaging to the reputation as one, as it is not seen as simply 'one' anymore. These other works I have seem have a more digital and finished look to them, and communicate with a less obscure voice. The message is still difficult to decode as through illustration there are thousands of semiotical and semantic theories we apply without even realising. The most damaging noise has come from my mind, and how I have stored this information. There are level B communication problems with all of these artworks as the illustrations are obscure and don't have context with the surroundings. They are not relatable to anything we know and therefore the message could be recieved warped. In semantics, language is not an issue, but the tone of voice of the illustration mixed with the colours are conflicting. Memorably conflicting through the use of entropy and channel.
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