Brand are overpowering and can even change history. Coca-cola invented the Father Christmas we know and picture today. Since the late 1920's advertisements boomed by the use of magazines and graphic illustrations. The use of the hand-drawn allowed artists to be more expressive and bend the truth. We are still doing this today by Photoshop and 3D visualiser tools. Advertisers can create unrealistic realities which can be difficult to distinguish.
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| Illustration from Charles Dickens a Christmas Carol |
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| Coca-cola Santa |
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